- creative design & strategy

Blog. A place for ideas and inspiration.

Choices makes the news

A message packing a punch

Utility Creative approached Department of Justice with an idea to develop an interactive program to teach young males about making the right choices in life.

A Good Day Program makes Seven news

A Good Day program makes the news

Utility Creative, in conjunction with the Department of Justice, has developed, written and facilitated the Choices for Boys program for over three years.

Reuben speaking at the FlemCom Launch

Digital Inclusion Project Launch

As part of the Moonee Valley City Council (MVCC) Digital Inclusion Project to deliver community based solutions to social issues faced by low-income individuals, Utility Creative developed an online multilingual web portal which provides residents of

Life is too short for the wrong job

Here is a great example of outdoor advertising campaign designed by scholz & friends berlin for, a German employment web site.

Mark Earls

Herding with Mark Earls

Last week I had the pleasure of listening to Mark Earls give a presentation on behavioural change.

Social media checkup for your brand

I found this article on PR Daily for those with brands engaged in social social media, I recommend having a read and conducting a quick checkup to see how well your efforts are working. Here are some of the questions your should ask yourself.

Why your brand colours matter

Why your brand colours matter

I found this info graphic produced by Five Columns that communicates the role colours play in branding. These figures represent an analysis on the world’s top 100 brands by bran value and reveal some interesting statistics.

John Cleese - Creativity

John Cleese on Creativity

John Cleese tries to explain creativity and how to become more creative. The background of his lecture is scientific, the guide based on his own experience. This is really spot on and any creative professional will agree.

The importance of mobile campaigns

The importance of mobile campaigns

Another great info graphic from Five Columns on the importance of mobile sites in advertising campaigns among small businesses in the United States.

A lesson in selling..

Kenny Brooks is a struggling comedian trying to hit stardom when he was captured making a sales pitch and put on YouTube. If only all door to door sales people where this entertaining.